Theme Dev

“ Think more, design less. Many desperate acts of design (including gradients, drop shadows, and the gratuitous use of transparency) are perpetrated in the absence of a strong concept. A good idea provides a framework for design decisions, guiding the work.

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In the process of making the film, we reviewed the material every day. Now, this is counter-intuitive for a lot of people. […] Suppose you come in, and you’ve got to put together animation or drawings and show it to a famous, world-class animator. Well, you don’t want to show some thing which is weak or poor. So you want to hold off until you get it to be right.

The trick is actually to stop that behavior. We show it every day—when it’s incomplete. If every body does it, every day, then you get over the embarrassment. And when you get over the embarrass­ment, you’re more creative. Show it in its incomplete form. There’s another advantage to that. When you’re done… you’re done.

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